Why Visual Storytelling Will Help Your Small Business Flourish

There are many ways you can help your business gain a better following but a specific way that can lead to fast results would be the use of visual storytelling.

Written By: Adriana Plavsic

Everyone business has a unique story, but not all businesses use theirs to a competitive advantage. There are many ways you can help your business gain a better following but a specific way that can lead to fast results would be the use of visual storytelling. Simply using plain text messages are not going to get you anywhere. You need to get the attention of your audience by using images, infographics, videos, GIFs, podcast and real live videos. Focusing on how these will benefit you in the long run is what I am going to discuss with you today.

Attracting New Leads -This is a key component in helping you grab your audience’s attention. Visual content will help you tell a story that your audience can relate to which means you’ll develop an emotional connection with them. The more memorable you are the better chance you will have of someone remembering your brand.

Using Social Media to Your Advantage – Learning how to turn your stories into visual representations will help build your following. As a small business, it’s all about describing your products through visuals that make your audience want to come back to your brand. You need to find a way to leave a lasting impression and using a few off these examples to boost your following will help you tremendously: relevant hashtags, using CTA in visual posts, including links to your Instagram stories, developing social media campaigns

At the end of the day the use of social media is all well and good but if you don’t implement visual storytelling the chances of you connecting with your audience on a personal level will simply not be strong. If people learn about your business on a personal level, they will have a better understanding of your purpose. First impressions truly can be all the difference when it comes to seeing small businesses flourish. Brands that are successful continue to show their authentic side which sets them apart from their competition. If people are willing to take the time to learn about your product, make that time spent worth it.

The key to setting your small business apart from everyone else is the way you are able to connect with your audience in a memorable way. One well-crafted visual story could go viral and take your business to new heights. Shine a light on stories that have a meaningful connection and the potential to draw your audience in to learn more. If you are interested in learning more ways to help build your small business in today’s world, the University of Missouri St. Louis has their very own blog that writes about valuable information your business could benefit from. Follow this link https://blogs.umsl.edu/business/ to get started on your journey to a successful business.